Start simple, but don't forget citations

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. When a search query is being typed, the search engine looks …

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Fun with RSS feeds for now

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Your users need the structure …

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Things you most likely didn't know about keyword density

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to …

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Combine responsive design and page rank for Supercharged SEO

Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. If the same content appears multiple times on your website, search engines must …

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My thoughts on reporting

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start …

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Consider plugins at the inception

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. The best way to measure the quality of …

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Content marketing is about building meaningful relationships

2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. In many cases, paid search is much faster for testing user flow or usability. Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog …

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Emphasizing fast results by using landing pages

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet …

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Organic SEO these days requires a multi-level strategy

Sometimes knowing why you’re doing something can make all the difference. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs …

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Can a techie truly understand link bait

This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and …

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Can a techie truly understand white hat SEO

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. As you’re developing high-quality content, you’ll need to pay some …

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Maybe web portals will be a thing of the past

Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. A small …

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Make a concerted effort to keep up with SEO advances

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. To add a map to your website, you …

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Fun with user generated content for now

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. Evaluating keywords for relative opportunities is still very tough. The days of stuffing keywords into bad content and having it …

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The back story of blogs

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or …

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When your use of link building becomes obsessive

Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This …

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More importance is given to white hat SEO

That takes time. The best thing is that even search engines also considered social media signals in their rankings. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the chance of it being shared. In extreme cases, such as …

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The first indication should be backlinks

This is a powerful association that your product is so popular people don’t want to see any other search results. Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit …

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Facts about onsite SEO that will make you think twice

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Despite its clear suitability for this purpose, most marketing specialists don’t use Twitter to understand and reply to customer feedback. Research proves the importance of …

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