Invest in widgets

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Create serious value by developing really well targeted 'content hubs …

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Facts about site submissions that will make you think twice

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Social engine optimization is actually a technique to collect user traffic on a website. It’s a familiar situation: you enter your search term in a search engine …

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Is this the end of dynamic pages as we know it?

SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight …

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Update your sitemaps on a regular basis

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Not all duplicate content is a bad thing. The majority of those using search engines won’t …

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Reasons why marketers love search queries

If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Collaborating SEO and content …

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The latest trends in web crawlers

A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Mobile apps like Flipboard or CNN …

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Lets look at our approach to link research

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. In order to have that rank on the search results page, it’s takes a lot of effort and …

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Using traffic estimation tools in conjunction with domain authority

As a general rule, a high bounce rate reflects thin content. Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google …

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Monitor the evolution of your search results

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. This is a major problem, which can really have a negative impact …

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Consistent doesn't mean identical.

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. SEO can help your …

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Finding Backlink Opportunities

And what’s better, blogging gives you another SEO benefit: fresh content. If it would be helpful to your audience, share it. You’ve got to spend time trying different things to see what works best for you. With the advancement of social media today, the development of Social Media …

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Use Google Keyword Planner To Find Untapped Keywords

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. When the damage is done, it can be very hard …

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Define your goals with regards to sitemaps

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). SEO projects require forethought and …

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The mysterious world of CTR

Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. Is it a content issue? There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. For example …

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