Search engine health checks should look at sitemaps

Be sure to explain early why people should be reading your post – in the beginning of your description tag – to make sure surfers actually get to see it. Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of …

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The broken link-building method aided by scraping

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Some businesses don’t like seeing their competition rank highly in …

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Understanding indexed pages

They go the distance, train, research their enemies’ capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and …

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Lessons I learned about web 2.0

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. By searching for …

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Creativity can take courage

The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. The number of people utilizing a …

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Bucket brigades based on gateway sites

It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a …

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Google search algorithm update coming?

Understanding at all times what is happening with your site from both a webmaster and statistician’s viewpoint will only reap benefits. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that …

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The truth about URLs

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I’m targeting tend to spend their time …

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Why local link building?

It’s no exaggeration to say Google got blindsided by social. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. When eCommerce websites copy …

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Less is always better when it comes to conversion rates

This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. Growth hacking is the practice of deploying a search program that is hyper-focused on growth, which involves deploying any …

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Things that make you love and hate inbound links

Putting keywords into title tags and h1s, h2s, h3s. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to …

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One important aspect is ROI

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. Identify the keywords related to your niche and select the competitive ones …

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Understanding hits

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Social media and SEO are completely intertwined and you should combine your marketing efforts …

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