Unlocking the mystery of googlebot crawlers

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Sharing pieces of content, regardless …

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Can dynamic pages really make a difference?

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what …

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Make sure your SEO checklist includes reporting for best results

They take all the uniqueness and personality out of your website. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your …

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The secret behind domain authority

Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Our job as website publishers …

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When your use of SEM becomes obsessive

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

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What your mum didn't tell you about SERPs

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. That’s also information to keep under your hat. The advertisers of recent history knew that, but it somehow seems …

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Repurpose old stickiness

Try to keep page URLs short while still making sure they accurately describe the content of each page. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Duplicate content is your website’s worst enemy. Google is very serious …

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Increase Organic Traffic by the manipulation of comment spam

Google Analytics tracks this traffic. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests …

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Takeaway tips for web crawlers

Look at who is on top, then run reports on what they’re linking to and who is linking to them. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This …

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The back story of social media

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. These sites rely heavily on catchy keywords and …

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The truth about keyword density

However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. That’s the hurdle every business owner faces after creating a website. There is little doubt …

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The mysterious world of trust rank

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Your customers may not realize it, but high search rankings make you more credible in their eyes. It worsens the user experience …

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Check Google Trends to see Search Volume Over Time

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Check out my Complete Guide to Link Building to find the best methods currently in use …

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Latest developments in static pages

The fastest turn around in organic traffic comes from small tweaks to existing pages. The best directories are the ones that also provide useful information for your potential customers. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Google found …

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Succeeding in SEO means paying attention to bread crumbs

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. When it comes to writing effective SEO content, you should always begin by thinking of the …

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Link building strategies

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013 …

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Learn from these mistakes before you learn about rankings

The most important targeting decision is to figure out who the target actually is. If the issues in the reviews are real, then deal with them. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. It’s true …

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