Focus on performance, user experience, and local search

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

more ...

Random musings on link bait

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …

more ...


Mobile and SEO

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Once you have completed your initial keyword research, review your …

more ...

Losing Focus on SEO

If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. The search engines must execute multiple tasks very well …

more ...

It’s a win-win strategy with an emphasis on metrics

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Search engines constantly scan and index millions of web pages. By default, Web analytics data generally capture …

more ...

Fun with bounce rates for now

Naming your pages with strong keywords provides an easy-to-follow map of your site. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines …

more ...

Succeeding in SEO means paying attention to keyword stuffing

If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that’s relevant to your region. Once Googlebot is on your site, it crawls each page in turn. When it finds …

more ...

Create content about LSI

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

more ...


Facts about html that will make you think twice

Thanks to the specification available within on page articles, you can attract attention from long tail results. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. On page SEO techniques are not …

more ...

Link to internal pages on your site

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Write about related posts around a main …

more ...

Time to Do The Research

Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content …

more ...

Set Google Alerts to Watch for Copied Content

Google have always been open about their movement towards voice-searching and mobile friendliness. While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully …

more ...

Adopt a customer centric view of ROI

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Seeing that articles with photos, infographics, and other …

more ...

Top trends in rankings to watch

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. In …

more ...

A few words on dynamic pages

Many growth hackers started out as developers. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Quality link building is more about creating relationships, not exchanging links. As a result, Google has put great …

more ...

Learning about rankings

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. You can think of importance as a way to determine which page …

more ...

What everyone ought to know about authority sites

Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. Remember: quality will lead to your content being shared. Everyone keeps hearing the phrase “content is king”, but what does that really mean? The day may come …

more ...

Concentrate on actionable text links

Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. Getting your content out there and shared generously should be your goal. Make sure the content is …

more ...

Domain authority (DA) is NOT the ultimate metric

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your …

more ...

Things about ROI you have to experience yourself

There’s an art to properly optimizing a website with keywords. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version …

more ...