Why has reporting been so popular?

This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. Sites that aren’t optimized for user intent and mobile SEO will fail. Google looks heavily at the quality of your content …

more ...

The infamy behind local search

We all started out as novices at one point; if you encounter one, be encouraging! Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. As technology evolved, the use of keywords by search engines has become obsolete …

more ...


Be clear, truthful and accurate when it comes to text links

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

more ...

Can authority sites really make a difference?

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. SEO is one of …

more ...

Can walled garden sites really make a difference?

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. We really only need time, experience, and research to help identify thin and duplicate content and make them better. This is typically done using web analytics tools such …

more ...

Follow a consistent cadence towards web portals

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows …

more ...



Consistent doesn't mean identical.

Make sure you have content matching what your audience is searching for. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. This includes ranking and appearing well for search terms and variations that are used …

more ...


The best advice I've listened to about link bait

The SEO’s audience is generally half-human and half-bot/crawler/spider. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. A variety of studies support the idea that Google incorporate social signals …

more ...

Concentrate on actionable quality

If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don’t affect your rankings. Write “linkbait” articles that will attract …

more ...

Aligning your goals in relation to LSI

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Before the Google Penguin and Google Panda were …

more ...

Start by creating true 10x content

Search engine optimization (SEO) is often about making small modifications to parts of your website. Once you’ve created a qualified following, then it takes time to engage with your audience. And the major definitive terms in your query are keywords. The power of SEO is the varying tactics or …

more ...

Why has anchor text been so unusual?

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Every search engine has a program known as a “bot” or …

more ...

Competitor link profile analysis

In combination with the Keyword Focus, the internal linking with optimized reference texts is an important element of the OnPage Optimization. The creation of effective link bait boosts traffic and leads to higher rankings. Organizations should take many factors into account when pursuing an SEO strategy. Well-written alt text can …

more ...

A Few Reasons Why These Algorithms Sometimes Fail

Content is one of, if not, the single most important asset in the world of SEO. Thought and care should be given to social when formulating a search-program strategy. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show …

more ...


Search marketing implications related to citations

If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. Google does not like automation when …

more ...

Make it sufficiently broad in terms of rankings

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

more ...

Difficult things about quality

If you’re under the impression that only big brands can compete in the game of search, you’ll be pleasantly surprised to learn that smaller companies can often have the advantage. Core SEO tactics are a must in an effective digital marketing strategy these days. Search engines have really …

more ...


Start simple, but don't forget page rank

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. The …

more ...