Random musings on long tail search

Refresh the post if needed. Update any images and links, add new information if available, etc. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile …

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Don’t forget about link exchanges

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. A …

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Meaty meta descriptions may affect your SERPs tactics

Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire) are all best practice techniques. Google's Penguin algorithm is designed to combat spam …

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Learning about sitemaps

There is some truth to this, but there is certainly a lot more to SEO. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a …

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Update your authority sites on a regular basis

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. A 2016 WordStream survey …

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How do you feel about SERPs now?

By spring 2013, Facebook and Google+ added hashtags. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search …

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The latest trends in comment spam

There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Using internal links throughout your website can also increase the …

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Pay attention to URLs

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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Optimise your site, paying special attention to web crawlers

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. The list goes on! How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick …

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Easy internal linking

The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. But you can get a sensational return through intelligent-ideas …

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Lets look at our approach to link bait

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Citations like these are essential when building authority and improving your site’s credibility. The algorithm responsible for taking …

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Losing Focus on webmaster tools

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Besides keywords, what determines how well your pages rank in search results? But not all duplicate content …

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How do you feel about googlebot crawlers now?

Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in …

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Using traffic estimation tools in conjunction with SEO

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. When a search query is being typed, the search …

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Learning about inbound links

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Find out more about page impressions

Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website’s visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content, that is peppered with keywords that users would use their search engine to look for, you are …

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My thoughts on gateway sites

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and …

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Follow a consistent cadence towards canonical URLs

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For …

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The worst advice I've heard about anchor text

The more in depth the content you are looking to deliver is, the longer it will take to create. Video transcriptions improve indexing and usability, and add supplementary content. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search …

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Make analysis the focal point of your marketing efforts

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

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Don’t forget about link research

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up …

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