Analyse your existing offsite SEO

Contextual link building is the quickest way to boost your site’s search performance. Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Google hasn’t spilled all its secrets regarding how it gauges domain authority …

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Bucket brigades based on anchor text

After Google’s Panda update, there was a massive shift in what types of results appear in SERPs. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window …

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Quality over quantity when it comes to Google algorithms

Within a few minutes, others add additional tweets with more information. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. Rankings matter …

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Make stickiness your centre of attention

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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Adopt a customer centric view of web crawlers

When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a …

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Improve engagement by utilising bread crumbs

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. After putting …

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Maybe local search will be a thing of the past

Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect search rankings. The practice was to build as many links as possible. Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing …

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Make local search a priority

Quality images, tagged with good keywords, can also help your rankings with search engines. These pages can also create a lot of duplication on site. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword …

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Myths and misconceptions about URLs

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Mess up with duplicate content on a website, and it might look like a penalty as the …

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Improve engagement by utilising meta tags

Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers …

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Analyse your existing hits

Backlinking has a similar effect on ranking. Your evergreen post will be the ultimate resource for the topic you cover. People can use a site like Scoop.it to aggregate their own pages of links on certain topics. Head terms are broad and short, often revealing little about topic and …

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Promote for links, not penalties

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own …

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