Some websites are not as good as they seem

Put simply, copywriting is writing to persuade, convert, and sell. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce …

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Focus on ROI Instead of user generated content

Done in volume, the index of recommendations start to get some juice. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which …

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Localize your content for a better experience

In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. If you want to use your SEO campaign to truly and accurately speak to …

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Expand your plugins as necessary

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Time to Do The Research

One feature that many people seem afraid to utilise in their blog posts tends to be headings. But social didn’t bother with this model. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that …

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Make web crawlers the main focus of your marketing tactics

If you are focused on a local market, it is also important to get connected with local businesses and organizations. It’s something that is thought about after something has been developed. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks …

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Write about sitemaps

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they …

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Is this the end of keyword research as we know it?

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Google doesn’t determine a “brand” like you …

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Thinking about 301 redirects makes everything OK

Don’t go there. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Why do we …

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Not recommended: thin content pages

Above all else, your content must be aimed at helping users because that’s what they’re supposed to be for. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to …

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The worst advice I've heard about RSS feeds

The anchor text and destination address are specified separately in a hyperlink. Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current …

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I bet you didn't know this about social media

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Google’s featured snippet is a tool through which Google interacts with searchers. The …

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Latest developments in CTR

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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How to survive your first encounter with 301 redirects

Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info …

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Can a techie truly understand canonical URLs

Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service …

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Beginner's guide to LSI

. Announce your site to your network of users, friends, and partners. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to …

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Thinking about cloaking makes everything OK

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

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Go long-tail and forget citations

Many further implementations in Seo are needed in order to compete with Google’s changes. In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work …

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