Having fun with web portals

However, not all content is indexed. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the …

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Use organic outreach along with LSI to make a difference

According to Google, featured snippets especially helpful for those on mobile or searching by voice. The anchor text and destination address are specified separately in a hyperlink. Maybe a little bit of content writing. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others …

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It’s a win-win strategy with an emphasis on webmaster tools

Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the …

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Remember that landing pages make the web go round

Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Among many factors …

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Headings and SEM

Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have …

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Be clear, truthful and accurate when it comes to local search

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Lets …

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Describe in just a few words what a page or document is about

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. There are conspiracy theorists for almost …

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Claim and finetune your Google My Business listing

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? Spend some time …

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How do you feel about plugins now?

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to …

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Analytics for conversion

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are …

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Discover the connection between user experience indexed pages

Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful …

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Reasons why you cannot fully understand hits

The more digestible your text is, the more people will read your articles. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. These can help people to quickly scan the page and find the information …

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Things your competitors know about LSI

Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. So you want to add value for your visitors? At it’s core, that’s what SEO is all …

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It’s a win-win strategy with an emphasis on SEO

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. I …

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More focus is put on user generated content

Classic search optimization and growth hacking differ in yet another way. Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. In my case, I started as a web developer and migrated to SEO through …

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Succeeding in SEO means paying attention to metrics

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines …

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Invest in duplication

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. Find …

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