Write about text links

A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. The key to long-term growth …

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More focus is put on user generated content

Classic search optimization and growth hacking differ in yet another way. Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. In my case, I started as a web developer and migrated to SEO through …

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One important aspect is ROI

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. Identify the keywords related to your niche and select the competitive ones …

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Latest developments in static pages

The fastest turn around in organic traffic comes from small tweaks to existing pages. The best directories are the ones that also provide useful information for your potential customers. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Google found …

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Myths and misconceptions about URLs

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Mess up with duplicate content on a website, and it might look like a penalty as the …

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Top trends in rankings to watch

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. In …

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Succeeding in SEO means paying attention to bread crumbs

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. When it comes to writing effective SEO content, you should always begin by thinking of the …

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Succeeding in SEO means paying attention to metrics

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines …

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A few words on dynamic pages

Many growth hackers started out as developers. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. Quality link building is more about creating relationships, not exchanging links. As a result, Google has put great …

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Learning about rankings

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. You can think of importance as a way to determine which page …

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Follow a consistent cadence towards canonical URLs

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For …

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Beginner's guide to LSI

. Announce your site to your network of users, friends, and partners. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to …

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Improve engagement by utilising meta tags

Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers …

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More importance is given to white hat SEO

That takes time. The best thing is that even search engines also considered social media signals in their rankings. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the chance of it being shared. In extreme cases, such as …

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Analyse your existing hits

Backlinking has a similar effect on ranking. Your evergreen post will be the ultimate resource for the topic you cover. People can use a site like Scoop.it to aggregate their own pages of links on certain topics. Head terms are broad and short, often revealing little about topic and …

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The worst advice I've heard about anchor text

The more in depth the content you are looking to deliver is, the longer it will take to create. Video transcriptions improve indexing and usability, and add supplementary content. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search …

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Promote for links, not penalties

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own …

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The first indication should be backlinks

This is a powerful association that your product is so popular people don’t want to see any other search results. Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit …

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Make analysis the focal point of your marketing efforts

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

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What everyone ought to know about authority sites

Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. Remember: quality will lead to your content being shared. Everyone keeps hearing the phrase “content is king”, but what does that really mean? The day may come …

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Link building strategies

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013 …

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Concentrate on actionable text links

Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. Getting your content out there and shared generously should be your goal. Make sure the content is …

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Don’t forget about link research

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up …

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Facts about onsite SEO that will make you think twice

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Despite its clear suitability for this purpose, most marketing specialists don’t use Twitter to understand and reply to customer feedback. Research proves the importance of …

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Make it sufficiently broad in terms of cloaking

Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. There are three types of duplicate content – internal duplicate, external duplicate and partial duplicate. Google has told the SEO community time and time again that social media signals have no impact on search rankings that …

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Domain authority (DA) is NOT the ultimate metric

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your …

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Invest in duplication

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. Find …

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Thinking about cloaking makes everything OK

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

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Understanding hits

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Social media and SEO are completely intertwined and you should combine your marketing efforts …

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Double check for broken links and other crawl errors

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. It’s a fact that longer load times mean higher bounce rates and a significantly worse user …

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Go long-tail and forget citations

Many further implementations in Seo are needed in order to compete with Google’s changes. In a world of content marketing where it takes hours and days to write quality SEO content and blog posts, this type of attack can be particularly disheartening for content creators who see their work …

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Things about ROI you have to experience yourself

There’s an art to properly optimizing a website with keywords. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version …

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Learn from these mistakes before you learn about rankings

The most important targeting decision is to figure out who the target actually is. If the issues in the reviews are real, then deal with them. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. It’s true …

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The mysterious world of CTR

Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. Is it a content issue? There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. For example …

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What your mum didn't tell you about search engine spiders

When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can …

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