Maybe local search will be a thing of the past

Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect search rankings. The practice was to build as many links as possible. Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing …

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The worst advice I've heard about RSS feeds

The anchor text and destination address are specified separately in a hyperlink. Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current …

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Things your competitors know about LSI

Content that addresses frequently asked questions and provides basic knowledge about your industry or business helps readers, customers, and clients learn more about you, what you do, and what you sell. So you want to add value for your visitors? At it’s core, that’s what SEO is all …

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Make local search a priority

Quality images, tagged with good keywords, can also help your rankings with search engines. These pages can also create a lot of duplication on site. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword …

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Think of ways to stand out from the crowd

When you have high-quality, valuable content that is targeted for keywords you know your audience uses, you have a perfect opportunity for search engine marketing (SEM). I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they …

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Using traffic estimation tools in conjunction with domain authority

As a general rule, a high bounce rate reflects thin content. Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google …

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Can a techie truly understand link bait

This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and …

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Less is always better when it comes to conversion rates

This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. Growth hacking is the practice of deploying a search program that is hyper-focused on growth, which involves deploying any …

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Search marketing implications related to citations

If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. Google does not like automation when …

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Make it sufficiently broad in terms of rankings

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

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Focus on performance, user experience, and organic links

If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search …

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How do you feel about googlebot crawlers now?

Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in …

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I bet you didn't know this about social media

To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. Google’s featured snippet is a tool through which Google interacts with searchers. The …

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Set Google Alerts to Watch for Copied Content

Google have always been open about their movement towards voice-searching and mobile friendliness. While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully …

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The mysterious world of trust rank

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Your customers may not realize it, but high search rankings make you more credible in their eyes. It worsens the user experience …

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Using traffic estimation tools in conjunction with SEO

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. When a search query is being typed, the search …

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Can a techie truly understand white hat SEO

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. As you’re developing high-quality content, you’ll need to pay some …

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Maybe web portals will be a thing of the past

Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. A small …

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Latest developments in CTR

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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Learning about inbound links

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Make a concerted effort to keep up with SEO advances

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. To add a map to your website, you …

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Difficult things about quality

If you’re under the impression that only big brands can compete in the game of search, you’ll be pleasantly surprised to learn that smaller companies can often have the advantage. Core SEO tactics are a must in an effective digital marketing strategy these days. Search engines have really …

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Adopt a customer centric view of ROI

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Seeing that articles with photos, infographics, and other …

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Fun with user generated content for now

My suggestion would be not to shoot press releases in all directions for the sole purpose of building links. Be very genuine of the purpose of writing your press release. Evaluating keywords for relative opportunities is still very tough. The days of stuffing keywords into bad content and having it …

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If you think it’s the end, its not

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. The markup languages have …

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Monitor the evolution of your search results

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. This is a major problem, which can really have a negative impact …

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The back story of blogs

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or …

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Things that make you love and hate inbound links

Putting keywords into title tags and h1s, h2s, h3s. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to …

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Write about link exchanges

Good. For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. Indifferent.

A focus on onsite SEO …

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How to survive your first encounter with 301 redirects

Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info …

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Consider nofollow links at the inception

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Find out more about page impressions

Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website’s visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content, that is peppered with keywords that users would use their search engine to look for, you are …

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Consistent doesn't mean identical.

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. SEO can help your …

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Finding Backlink Opportunities

And what’s better, blogging gives you another SEO benefit: fresh content. If it would be helpful to your audience, share it. You’ve got to spend time trying different things to see what works best for you. With the advancement of social media today, the development of Social Media …

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It’s a win-win strategy with an emphasis on SEO

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. I …

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Make inbound links a priority

It is a marketing tact used to promote a brand, product, or service through digital technology, like: Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. As we know Google …

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When your use of link building becomes obsessive

Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This …

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Check Google Trends to see Search Volume Over Time

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Check out my Complete Guide to Link Building to find the best methods currently in use …

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Make an email list yourself

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to …

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My thoughts on gateway sites

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and …

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Quality over quantity when it comes to text links

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” What makes SEO so hard? Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should …

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Start simple, but don't forget page rank

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. The …

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Use Google Keyword Planner To Find Untapped Keywords

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. When the damage is done, it can be very hard …

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Can a techie truly understand canonical URLs

Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service …

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Define your goals with regards to sitemaps

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). SEO projects require forethought and …

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