Content marketing is about building meaningful relationships

2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. In many cases, paid search is much faster for testing user flow or usability. Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog …

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The latest trends in web crawlers

A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Mobile apps like Flipboard or CNN …

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Increase Organic Traffic by the manipulation of comment spam

Google Analytics tracks this traffic. SEO should be considered one of the tools in your digital marketing strategy because its still alive and well and has the power to substantially increase business growth. If any campaigns, emails, or paid search are used in conjunction with your specific page monitoring tests …

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Make stickiness your centre of attention

The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being …

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Optimise your site, paying special attention to web crawlers

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. The list goes on! How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick …

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The best advice I've listened to about link bait

The SEO’s audience is generally half-human and half-bot/crawler/spider. Then in 2004, for getting web traffic, anchor text associated link bombing, link buying from automated blog comment spam injectors, and creation of inter-linking websites took place. A variety of studies support the idea that Google incorporate social signals …

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Claim and finetune your Google My Business listing

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? Spend some time …

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Create content about LSI

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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Decide if you're dealing with a search engine penalty

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 SEO metrics give you an indication of the overall competitiveness of …

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Emphasizing fast results by using landing pages

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet …

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Concentrate on actionable quality

If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don’t affect your rankings. Write “linkbait” articles that will attract …

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How do you feel about plugins now?

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to …

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Adopt a customer centric view of web crawlers

When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a …

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Aligning your goals in relation to LSI

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Before the Google Penguin and Google Panda were …

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Easy internal linking

The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. But you can get a sensational return through intelligent-ideas …

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Analytics for conversion

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are …

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Lets look at our approach to link bait

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Citations like these are essential when building authority and improving your site’s credibility. The algorithm responsible for taking …

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Make it sufficiently broad in terms of googlebot crawlers

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and …

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Takeaway tips for web crawlers

Look at who is on top, then run reports on what they’re linking to and who is linking to them. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This …

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Clarification about hits

Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Does this really matter? I would say yes. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content …

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Discover the connection between user experience indexed pages

Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful …

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Lets look at our approach to link research

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. In order to have that rank on the search results page, it’s takes a lot of effort and …

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Start by creating true 10x content

Search engine optimization (SEO) is often about making small modifications to parts of your website. Once you’ve created a qualified following, then it takes time to engage with your audience. And the major definitive terms in your query are keywords. The power of SEO is the varying tactics or …

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The back story of social media

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. These sites rely heavily on catchy keywords and …

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Optimization ensures the Website is easy to crawl

It is about helping your customers find out your business from among thousand other companies. The journey to better ranking must always start with understanding about your current standing on search engines. Wouldn’t it be great to give Google & Bing a list of all the pages we want them …

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Organic SEO these days requires a multi-level strategy

Sometimes knowing why you’re doing something can make all the difference. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs …

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Thinking about 301 redirects makes everything OK

Don’t go there. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Why do we …

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Not recommended: thin content pages

Above all else, your content must be aimed at helping users because that’s what they’re supposed to be for. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to …

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Reasons why you cannot fully understand ROI

Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. In some cases, thin content can be written out …

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Why has anchor text been so unusual?

One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Every search engine has a program known as a “bot” or …

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Improve engagement by utilising bread crumbs

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. After putting …

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Losing Focus on webmaster tools

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Besides keywords, what determines how well your pages rank in search results? But not all duplicate content …

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The truth about keyword density

However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. That’s the hurdle every business owner faces after creating a website. There is little doubt …

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Self-publishing Parasite SEO based purely on organic links

When we develop back-links, publish visitor content, or basically promote on a website, we want well-known websites because these are the ones that will work. Both types of backlinks are incredibly important, and basic external backlinks are crucial to bringing more sales and revenue to your online business. However, when …

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Facts about html that will make you think twice

Thanks to the specification available within on page articles, you can attract attention from long tail results. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. On page SEO techniques are not …

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Link to internal pages on your site

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Write about related posts around a main …

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Time to Do The Research

Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content …

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Competitor link profile analysis

In combination with the Keyword Focus, the internal linking with optimized reference texts is an important element of the OnPage Optimization. The creation of effective link bait boosts traffic and leads to higher rankings. Organizations should take many factors into account when pursuing an SEO strategy. Well-written alt text can …

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Technology Choices

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your …

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A Few Reasons Why These Algorithms Sometimes Fail

Content is one of, if not, the single most important asset in the world of SEO. Thought and care should be given to social when formulating a search-program strategy. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show …

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Why local link building?

It’s no exaggeration to say Google got blindsided by social. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. When eCommerce websites copy …

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Reasons why you cannot fully understand hits

The more digestible your text is, the more people will read your articles. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. These can help people to quickly scan the page and find the information …

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