Can authority sites really make a difference?

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. SEO is one of …

more ...

I urge you to think about canonical URLs

Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. Another way to guide readers to your evergreen content is by linking to it on other pages of your website. Add internal links to your cornerstone content throughout other blog posts and …

more ...

Invest in widgets

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Create serious value by developing really well targeted 'content hubs …

more ...

Losing Focus on SEO

If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. The search engines must execute multiple tasks very well …

more ...

Update your authority sites on a regular basis

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. A 2016 WordStream survey …

more ...

Facts about site submissions that will make you think twice

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Social engine optimization is actually a technique to collect user traffic on a website. It’s a familiar situation: you enter your search term in a search engine …

more ...

Google search algorithm update coming?

Understanding at all times what is happening with your site from both a webmaster and statistician’s viewpoint will only reap benefits. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that …

more ...

The broken link-building method aided by LSI

If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. One approach to avoiding thin content …

more ...

Can walled garden sites really make a difference?

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. We really only need time, experience, and research to help identify thin and duplicate content and make them better. This is typically done using web analytics tools such …

more ...

Bucket brigades based on anchor text

After Google’s Panda update, there was a massive shift in what types of results appear in SERPs. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window …

more ...

It’s a win-win strategy with an emphasis on metrics

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Search engines constantly scan and index millions of web pages. By default, Web analytics data generally capture …

more ...

Make web crawlers the main focus of your marketing tactics

If you are focused on a local market, it is also important to get connected with local businesses and organizations. It’s something that is thought about after something has been developed. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks …

more ...

When your use of SEM becomes obsessive

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are …

more ...

Choose a host with an excellent uptime track record

And after coming a long way an SEO is called integrated digital marketing by some marketing experts. Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same …

more ...

Follow a consistent cadence towards web portals

Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows …

more ...



How do you feel about SERPs now?

By spring 2013, Facebook and Google+ added hashtags. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search …

more ...

Is Cross linking bad?

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. When establishing context, Google takes into …

more ...



Write about sitemaps

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they …

more ...

Can page rank help improve my search engine placement?

This keyword uses numerous different words and as such can also be known as a search phrase. Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. Rather than having general …

more ...

Combine responsive design and page rank for Supercharged SEO

Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. If the same content appears multiple times on your website, search engines must …

more ...


Fun with bounce rates for now

Naming your pages with strong keywords provides an easy-to-follow map of your site. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines …

more ...

How to survive your first encounter with domain authority

Google Trends provide clean and reliable results for the popularity of keywords and phrases. We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing. Bear in mind that your keyword or phrase …

more ...

Is this the end of dynamic pages as we know it?

SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight …

more ...

Is this the end of keyword research as we know it?

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Google doesn’t determine a “brand” like you …

more ...


My thoughts on reporting

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start …

more ...

Update your sitemaps on a regular basis

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Not all duplicate content is a bad thing. The majority of those using search engines won’t …

more ...


The latest trends in comment spam

There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Using internal links throughout your website can also increase the …

more ...

What your mum didn't tell you about SERPs

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. That’s also information to keep under your hat. The advertisers of recent history knew that, but it somehow seems …

more ...

Consider plugins at the inception

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. The best way to measure the quality of …

more ...

Reasons why marketers love search queries

If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Collaborating SEO and content …

more ...


Quality over quantity when it comes to Google algorithms

Within a few minutes, others add additional tweets with more information. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. Rankings matter …

more ...

Succeeding in SEO means paying attention to keyword stuffing

If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that’s relevant to your region. Once Googlebot is on your site, it crawls each page in turn. When it finds …

more ...

Pay attention to URLs

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

more ...



Describe in just a few words what a page or document is about

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. There are conspiracy theorists for almost …

more ...

Let's talk about walled garden sites

We can only try to direct where things go as traffic cops (pun intended). A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Billions of searches are performed each …

more ...

Pay-for-placement in the search engines is but the way forward

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Video content is a great way to drive engagement from your visitors. Facebook users are …

more ...

Repurpose old stickiness

Try to keep page URLs short while still making sure they accurately describe the content of each page. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Duplicate content is your website’s worst enemy. Google is very serious …

more ...

Use Meta Keywords To Rank Well On All Search Engines

This means that consumers get the information they are looking for, while the business gets direct exposure to their desired target audience because they are providing useful information that helps the searcher make an informed decision during their consumer engagement cycle. With a good education, you can learn how to …

more ...

Consistent doesn't mean identical.

Make sure you have content matching what your audience is searching for. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. This includes ranking and appearing well for search terms and variations that are used …

more ...

The truth about URLs

Websites have had browser sniffing and redirecting capabilities for the better part of a decade. If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I’m targeting tend to spend their time …

more ...