Don’t forget about link exchanges

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. A …

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Search engine health checks should look at sitemaps

Be sure to explain early why people should be reading your post – in the beginning of your description tag – to make sure surfers actually get to see it. Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of …

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Understanding indexed pages

They go the distance, train, research their enemies’ capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and …

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More importance is given to rankings

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. I always encourage my team to read industry blogs and books to …

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Losing Focus on SEO

If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top. The search engines must execute multiple tasks very well …

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Google search algorithm update coming?

Understanding at all times what is happening with your site from both a webmaster and statistician’s viewpoint will only reap benefits. With the massive sales it enjoyed, and customers all over the world enjoying the benefits of an internet-enabled, user-friendly device in their pocket, it was no surprise that …

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It’s a win-win strategy with an emphasis on metrics

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Search engines constantly scan and index millions of web pages. By default, Web analytics data generally capture …

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Make web crawlers the main focus of your marketing tactics

If you are focused on a local market, it is also important to get connected with local businesses and organizations. It’s something that is thought about after something has been developed. With SEO, you could write a number of blogs that support your product page, with keywords and hyperlinks …

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Can page rank help improve my search engine placement?

This keyword uses numerous different words and as such can also be known as a search phrase. Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. Rather than having general …

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Combine responsive design and page rank for Supercharged SEO

Video provides another big opportunity for search acquisition. Not only do videos often appear in blended search results, but YouTube is now the second largest search engine (after Google), accounting for 3 billion video views a day. If the same content appears multiple times on your website, search engines must …

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Is this the end of keyword research as we know it?

Just like writing any great content, you need to know your targeted audience pretty well in order to be successful. These are the people you know will be most interested in your service or product and will most likely convert into sales. Google doesn’t determine a “brand” like you …

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My thoughts on reporting

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start …

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The latest trends in comment spam

There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. Using internal links throughout your website can also increase the …

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What your mum didn't tell you about SERPs

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. That’s also information to keep under your hat. The advertisers of recent history knew that, but it somehow seems …

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Quality over quantity when it comes to Google algorithms

Within a few minutes, others add additional tweets with more information. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site. Rankings matter …

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Decide if you're dealing with a search engine penalty

Internal linking is one of the few methods we can use to tell Google (and visitors) that a particular page of content is important. So how should you go about linking internally to other pages of your website?2 SEO metrics give you an indication of the overall competitiveness of …

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Make it sufficiently broad in terms of googlebot crawlers

Links are integral for connecting each piece of content, ultimately leading to a potential sale. Those new to SEO will pour a lot of time and money into it and are often frustrated by the lack of results. This makes many business owners reluctant to begin an SEO campaign and …

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Thinking about 301 redirects makes everything OK

Don’t go there. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Why do we …

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Improve engagement by utilising bread crumbs

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. You research, to the best of your ability, what is related to the new space and place some bets based on trends and search volume. After putting …

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Losing Focus on webmaster tools

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Umpteen tools purport to someday replace email (or make it more extreme) and they have come and gone. Besides keywords, what determines how well your pages rank in search results? But not all duplicate content …

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Maybe web portals will be a thing of the past

Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. A small …

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Make a concerted effort to keep up with SEO advances

Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. To add a map to your website, you …

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Find out more about page impressions

Search engine optimisation (SEO) is a long-term web page optimisation strategy that is designed to improve your website’s visibility in search engines, which include Google, Yahoo and Bing. By creating specially-arranged content, that is peppered with keywords that users would use their search engine to look for, you are …

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Finding Backlink Opportunities

And what’s better, blogging gives you another SEO benefit: fresh content. If it would be helpful to your audience, share it. You’ve got to spend time trying different things to see what works best for you. With the advancement of social media today, the development of Social Media …

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Make inbound links a priority

It is a marketing tact used to promote a brand, product, or service through digital technology, like: Matching – Existing and New Content Our approach to Onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. As we know Google …

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More importance is given to white hat SEO

That takes time. The best thing is that even search engines also considered social media signals in their rankings. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the chance of it being shared. In extreme cases, such as …

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The first indication should be backlinks

This is a powerful association that your product is so popular people don’t want to see any other search results. Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit …

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Understanding hits

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. Social media and SEO are completely intertwined and you should combine your marketing efforts …

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Learn from these mistakes before you learn about rankings

The most important targeting decision is to figure out who the target actually is. If the issues in the reviews are real, then deal with them. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. It’s true …

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