Promote for links, not penalties

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own …

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What everyone ought to know about authority sites

Since the Penguin update, Google is actively working to combat this technique and tries to identify and penalize pages recognized by the algorithm. Remember: quality will lead to your content being shared. Everyone keeps hearing the phrase “content is king”, but what does that really mean? The day may come …

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Don’t forget about link research

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up …

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Thinking about cloaking makes everything OK

There’s not a one-size-fits-all, or quick-and-easy way to rank fast in Google. SEO secrets boil down to creating great content that will naturally earn authority and that is optimized for both users and search engines, and wrapping that content in an experience and quality website design that fosters engagement …

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The mysterious world of CTR

Paid results are listings that are presented as a result of an advertiser buying an ad. These are commonly called PPC or pay per click. Is it a content issue? There are a number of off-page optimization strategies that can improve a website’s competitiveness within search engines. For example …

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