Random musings on long tail search

Refresh the post if needed. Update any images and links, add new information if available, etc. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile …

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The broken link-building method aided by scraping

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Some businesses don’t like seeing their competition rank highly in …

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It’s a win-win strategy with an emphasis on webmaster tools

Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the …

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Things you most likely didn't know about keyword density

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to …

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Be mindful of walled garden sites

Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer …

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Consider duplication at the inception

Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or …

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Learning about sitemaps

There is some truth to this, but there is certainly a lot more to SEO. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a …

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Don’t forget about nofollow links

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Sometimes the type of trust issue you’re faced with is related to reputation or branding. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read …

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Be clear, truthful and accurate when it comes to text links

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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Can authority sites really make a difference?

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. SEO is one of …

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Can walled garden sites really make a difference?

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. We really only need time, experience, and research to help identify thin and duplicate content and make them better. This is typically done using web analytics tools such …

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Pay attention to URLs

Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken …

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Pay-for-placement in the search engines is but the way forward

Good SEO involves creating valuable content, but they are not synonyms. Many companies that have an amazing content strategy don't have always have the technical and linking aspects of SEO taken care of as well. Video content is a great way to drive engagement from your visitors. Facebook users are …

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Consistent doesn't mean identical.

Make sure you have content matching what your audience is searching for. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. This includes ranking and appearing well for search terms and variations that are used …

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Claim and finetune your Google My Business listing

Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. With all the signals in the Google algorithm – and there are hundreds of them – why would links still be so valuable as a signal? Spend some time …

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How do you feel about plugins now?

If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or the other. Detailed, in-depth, and informative content is likely to be linked to by other websites. When other sites write about a topic, they often link back to …

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Adopt a customer centric view of web crawlers

When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a …

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Aligning your goals in relation to LSI

Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Before the Google Penguin and Google Panda were …

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Easy internal linking

The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s perspective, and what authority it has. But you can get a sensational return through intelligent-ideas …

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Lets look at our approach to link bait

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Citations like these are essential when building authority and improving your site’s credibility. The algorithm responsible for taking …

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Discover the connection between user experience indexed pages

Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful …

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The back story of social media

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. These sites rely heavily on catchy keywords and …

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Technology Choices

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your …

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A Few Reasons Why These Algorithms Sometimes Fail

Content is one of, if not, the single most important asset in the world of SEO. Thought and care should be given to social when formulating a search-program strategy. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show …

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Search marketing implications related to citations

If you don’t know what you’re aiming towards, who you’re targeting or why you’re doing it, then it is likely that the content you create and the attitude you take will be disjointed and even counter-productive to your end goal. Google does not like automation when …

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Focus on performance, user experience, and organic links

If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search …

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How do you feel about googlebot crawlers now?

Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. Search Engine Optimization (SEO) is the art and science of making enhancements to your website in order to improve its rankings in …

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How to survive your first encounter with 301 redirects

Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info …

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Consider nofollow links at the inception

If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white …

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Quality over quantity when it comes to text links

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” What makes SEO so hard? Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should …

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Start simple, but don't forget page rank

Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. The …

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Use Google Keyword Planner To Find Untapped Keywords

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. When the damage is done, it can be very hard …

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Succeeding in SEO means paying attention to bread crumbs

Limit each paragraph to 2-3 sentences at most. It’s even okay to use one-sentence paragraphs if necessary, but use them sparingly or your post will look like a bullet-pointed blog without the bullets. When it comes to writing effective SEO content, you should always begin by thinking of the …

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Analyse your existing hits

Backlinking has a similar effect on ranking. Your evergreen post will be the ultimate resource for the topic you cover. People can use a site like Scoop.it to aggregate their own pages of links on certain topics. Head terms are broad and short, often revealing little about topic and …

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Domain authority (DA) is NOT the ultimate metric

Search engines mine the Web, extract the content, assign value and relevance to each page, and then return and rank those pages for each query. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your …

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Double check for broken links and other crawl errors

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. It’s a fact that longer load times mean higher bounce rates and a significantly worse user …

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Things about ROI you have to experience yourself

There’s an art to properly optimizing a website with keywords. Right now, using structured data and rich snippets will allow information from your site to appear right in the SERPs. This way, if someone searches for a recipe, they’ll be able to see the ingredients for your version …

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What your mum didn't tell you about search engine spiders

When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can …

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