Focus on performance, user experience, and local search

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

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Random musings on link bait

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …

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Fun with RSS feeds for now

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Your users need the structure …

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Headings and SEM

Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have …

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Expand your plugins as necessary

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Lessons I learned about web 2.0

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. By searching for …

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Mobile and SEO

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Once you have completed your initial keyword research, review your …

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Meaty meta descriptions may affect your SERPs tactics

Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire) are all best practice techniques. Google's Penguin algorithm is designed to combat spam …

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Can dynamic pages really make a difference?

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what …

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Make sure your SEO checklist includes reporting for best results

They take all the uniqueness and personality out of your website. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your …

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The secret behind domain authority

Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Our job as website publishers …

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Invest in widgets

SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Create serious value by developing really well targeted 'content hubs …

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Facts about site submissions that will make you think twice

Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Social engine optimization is actually a technique to collect user traffic on a website. It’s a familiar situation: you enter your search term in a search engine …

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Fun with bounce rates for now

Naming your pages with strong keywords provides an easy-to-follow map of your site. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines …

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How to survive your first encounter with domain authority

Google Trends provide clean and reliable results for the popularity of keywords and phrases. We are dedicated to using any white-hat techniques we can to ensure that your company raises in the search engine rankings of platforms like Google, Yahoo and Bing. Bear in mind that your keyword or phrase …

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Consider plugins at the inception

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. The best way to measure the quality of …

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Reasons why marketers love search queries

If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Collaborating SEO and content …

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Repurpose old stickiness

Try to keep page URLs short while still making sure they accurately describe the content of each page. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. Duplicate content is your website’s worst enemy. Google is very serious …

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Optimise your site, paying special attention to web crawlers

Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. The list goes on! How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick …

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Emphasizing fast results by using landing pages

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet …

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Concentrate on actionable quality

If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don’t affect your rankings. Write “linkbait” articles that will attract …

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Clarification about hits

Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Does this really matter? I would say yes. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content …

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Lets look at our approach to link research

Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. In order to have that rank on the search results page, it’s takes a lot of effort and …

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Organic SEO these days requires a multi-level strategy

Sometimes knowing why you’re doing something can make all the difference. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs …

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The truth about keyword density

However, these elements are still subject to the algorithms of search engines and must avoid being too long or stuffed with keywords if you don't want to lose the rankings of your web pages. That’s the hurdle every business owner faces after creating a website. There is little doubt …

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Facts about html that will make you think twice

Thanks to the specification available within on page articles, you can attract attention from long tail results. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. On page SEO techniques are not …

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Link to internal pages on your site

A 2016 WordStream survey found that 72 percent of people who searched online for something local visited a store within five miles. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Write about related posts around a main …

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Why local link building?

It’s no exaggeration to say Google got blindsided by social. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Since your content is evergreen and remains relevant all the time, it will keep bringing traffic to your blog. When eCommerce websites copy …

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The worst advice I've heard about RSS feeds

The anchor text and destination address are specified separately in a hyperlink. Basic SEO can kick start your marketing and push your website in the right direction but It’s easy to become bamboozled. In the digital era, simple SEO just doesn’t cut it anymore and with the current …

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Think of ways to stand out from the crowd

When you have high-quality, valuable content that is targeted for keywords you know your audience uses, you have a perfect opportunity for search engine marketing (SEM). I’m sure you already have some assumptions regarding your target audience’s needs and problems. You also have some tips on who they …

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Can a techie truly understand link bait

This can hurt user experiences and impact search rankings.Your site should be free of broken links and configured to signal broken links to crawlers using a 404 response status code. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and …

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The mysterious world of trust rank

A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. Your customers may not realize it, but high search rankings make you more credible in their eyes. It worsens the user experience …

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The back story of blogs

It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or …

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Write about link exchanges

Good. For good reason, eCommerce websites see the value in extending their products onto 3rd party shopping websites in order to extend their potential sales reach. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. Indifferent.

A focus on onsite SEO …

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When your use of link building becomes obsessive

Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely. You might have excellent content and a better ranking, however, if your website has technical problems, you will end up losing your customers. This …

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Make an email list yourself

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. It takes time to create high-quality content. That's why many people try to create content automatically. Unfortunately, that does not lead to …

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Define your goals with regards to sitemaps

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). SEO projects require forethought and …

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More focus is put on user generated content

Classic search optimization and growth hacking differ in yet another way. Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. In my case, I started as a web developer and migrated to SEO through …

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Latest developments in static pages

The fastest turn around in organic traffic comes from small tweaks to existing pages. The best directories are the ones that also provide useful information for your potential customers. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. Google found …

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Succeeding in SEO means paying attention to metrics

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. SEO and SEM tactics are not disappearing any time soon, so why not use them to your advantage? There are a lot of people using search engines …

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Follow a consistent cadence towards canonical URLs

The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For …

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Improve engagement by utilising meta tags

Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. This can lead to a range of mistakes which can truly have the opposite effect of good SM marketing and, instead of attracting and retaining customers, work to offend customers …

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Link building strategies

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013 …

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