The worst advice I've heard about anchor text

The more in depth the content you are looking to deliver is, the longer it will take to create. Video transcriptions improve indexing and usability, and add supplementary content. SEO or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search …

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Make analysis the focal point of your marketing efforts

Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system …

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Concentrate on actionable text links

Not only is it important for SEO, but it’s also something that will allow users to gravitate to your website, which will then help you build a quality customer and client base. Getting your content out there and shared generously should be your goal. Make sure the content is …

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Facts about onsite SEO that will make you think twice

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. Despite its clear suitability for this purpose, most marketing specialists don’t use Twitter to understand and reply to customer feedback. Research proves the importance of …

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Invest in duplication

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. Find …

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