Start simple, but don't forget citations

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. When a search query is being typed, the search engine looks …

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Some websites are not as good as they seem

Put simply, copywriting is writing to persuade, convert, and sell. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce …

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Having fun with web portals

However, not all content is indexed. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the …

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Use organic outreach along with LSI to make a difference

According to Google, featured snippets especially helpful for those on mobile or searching by voice. The anchor text and destination address are specified separately in a hyperlink. Maybe a little bit of content writing. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others …

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Why has reporting been so popular?

This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. Sites that aren’t optimized for user intent and mobile SEO will fail. Google looks heavily at the quality of your content …

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Localize your content for a better experience

In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. If you want to use your SEO campaign to truly and accurately speak to …

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More importance is given to metrics

If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your …

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Time to Do The Research

One feature that many people seem afraid to utilise in their blog posts tends to be headings. But social didn’t bother with this model. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that …

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Be clear, truthful and accurate when it comes to local search

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Lets …

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Analyse your existing offsite SEO

Contextual link building is the quickest way to boost your site’s search performance. Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Google hasn’t spilled all its secrets regarding how it gauges domain authority …

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Unlocking the mystery of googlebot crawlers

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Sharing pieces of content, regardless …

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The infamy behind local search

We all started out as novices at one point; if you encounter one, be encouraging! Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. As technology evolved, the use of keywords by search engines has become obsolete …

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Aligning your goals in relation to googlebot crawlers

Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your …

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How do you feel about SERPs now?

By spring 2013, Facebook and Google+ added hashtags. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search …

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Write about sitemaps

This never would have happened at Google, which tightly controls and keeps secret the criteria for indexing. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they …

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Is this the end of dynamic pages as we know it?

SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical processes, not magic. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight …

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Update your sitemaps on a regular basis

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Not all duplicate content is a bad thing. The majority of those using search engines won’t …

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Succeeding in SEO means paying attention to keyword stuffing

If you have different sections of your site, or domains for each country, enter each one in the relevant directories: Google Places, Bing Business Portal, or any other directory that’s relevant to your region. Once Googlebot is on your site, it crawls each page in turn. When it finds …

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Describe in just a few words what a page or document is about

PBN’s are networks of websites that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. There are conspiracy theorists for almost …

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Let's talk about walled garden sites

We can only try to direct where things go as traffic cops (pun intended). A fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. Billions of searches are performed each …

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Content marketing is about building meaningful relationships

2015 was definitely the year of the mobile, and this trend will only continue throughout 2016 as well. In many cases, paid search is much faster for testing user flow or usability. Backlinks in general are links from other websites pointing towards your site. They can be other domain, blog …

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The latest trends in web crawlers

A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Mobile apps like Flipboard or CNN …

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Create content about LSI

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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Analytics for conversion

The backlink is one of the strongest ranking signals for any site because they indicate its authority. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are …

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Optimization ensures the Website is easy to crawl

It is about helping your customers find out your business from among thousand other companies. The journey to better ranking must always start with understanding about your current standing on search engines. Wouldn’t it be great to give Google & Bing a list of all the pages we want them …

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Not recommended: thin content pages

Above all else, your content must be aimed at helping users because that’s what they’re supposed to be for. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to …

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Reasons why you cannot fully understand hits

The more digestible your text is, the more people will read your articles. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. These can help people to quickly scan the page and find the information …

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Maybe local search will be a thing of the past

Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect search rankings. The practice was to build as many links as possible. Focusing on publishing compelling, quality, keyword-rich content will reap several SEO benefits, including growing traffic and increasing …

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Make local search a priority

Quality images, tagged with good keywords, can also help your rankings with search engines. These pages can also create a lot of duplication on site. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword …

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Using traffic estimation tools in conjunction with domain authority

As a general rule, a high bounce rate reflects thin content. Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google …

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Make it sufficiently broad in terms of rankings

The biggest SEO mistake you can make during a website redesign is to not think about SEO until it’s too late. If you don’t have SEO in mind from the initial strategy session, you’re going to lose what you took so much time and effort to build …

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Can a techie truly understand white hat SEO

Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. As you’re developing high-quality content, you’ll need to pay some …

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Learning about inbound links

A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any “SEO juice” from your …

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Adopt a customer centric view of ROI

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Seeing that articles with photos, infographics, and other …

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Monitor the evolution of your search results

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. This is a major problem, which can really have a negative impact …

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Things that make you love and hate inbound links

Putting keywords into title tags and h1s, h2s, h3s. LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to …

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Consistent doesn't mean identical.

Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. SEO can help your …

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Check Google Trends to see Search Volume Over Time

To remain focused, don’t go after too many platforms, just be persistent with right platform related to your business. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Check out my Complete Guide to Link Building to find the best methods currently in use …

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My thoughts on gateway sites

Paid links are like paying someone to be your wingman to impress a girl rather than having a genuine friend by your side who can vouch for how great you really are! If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and …

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Can a techie truly understand canonical URLs

Make sure you’re not giving away the entire scoop in the headline by providing a hook, which will entice the reader into clicking your search result for more information. The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service …

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Write about text links

A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. The key to long-term growth …

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Myths and misconceptions about URLs

The same way you have your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. Mess up with duplicate content on a website, and it might look like a penalty as the …

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Top trends in rankings to watch

For example, if you allow public blog comments, a targeted email to your net promoters can yield a significant number of page views, shares, and user-generated content. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink content should always relate to the landing page. In …

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Learning about rankings

Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. You can think of importance as a way to determine which page …

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Beginner's guide to LSI

. Announce your site to your network of users, friends, and partners. An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to …

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