Put simply, copywriting is writing to persuade, convert, and sell. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce page load speeds, so this is another benefit of setting up local servers. If my goal is to rank for the search of a new product or service in any given market, then I should also know where the people I’m targeting tend to spend their time online. Stock-photos are the worst.

Adopy a monetisation first approach before putting efforts into non reciprocal links

Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well. Write about related posts around Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... a main subject, link these posts together (bonus SEO boost for internal linking), and voila! Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms.

Why your digital marketing strategy should centre around 301 redirects

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the local results? Sentiment is an increasingly interesting factor for search (and social media). By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa.

Unlocking the mystery of site submissions

In 2007, Google introduced universal search, a new way of compiling results that blended content from all of their indices, including textual web content, images, videos, news, and product listings. Thin content can be defined as content with little or no added value. Unfortunately, Google doesn’t update their public facing PR anymore. Instead, you have to use tools like Ahrefs and Majestic to assess the strength of a domain. Gaz Hall, from SEO Hull, had the following to say: "SEO is something that is constantly evolving and changing."

Some websites are not as good as they seem

Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages. It The talk on Facebook is about AA Oxon at the moment. turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones.