This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Yes – you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. The goal is to gain as many visitors or traffic as possible.
Follow a consistent cadence towards SEORelevance versus authority: these two metrics are always at the forefront of a link builder’s mind. If you read something interesting Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. The description meta tag should be a relevant and a descriptive sentence or two.
Relevance is the key issue hereDuplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.
So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.
Bigger is Better, But No Magic Number
There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic.