This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Yes – you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. The goal is to gain as many visitors or traffic as possible.

Follow a consistent cadence towards SEO

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. If you read something interesting Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! on a blog, you should comment. Especially when a post is about something you may have written about yourself as well. In your comment, you can share your view on the matter. You could also place a link to one of your own blogs. What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn natural inbound links by creating amazing content. The description meta tag should be a relevant and a descriptive sentence or two.

Relevance is the key issue here

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. The days of hiring freelancers to create hundreds of small keyword-stuffed articles are over. These algorithms are Google’s secret sauce, and they determine which pages will be displayed for a particular query (i.e. “ranking”). While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content.

So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine.

Bigger is Better, But No Magic Number

There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic.

Great ideas about indexed pages to share with your colleagues

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Nobody can be the internet’s police. This release prevented poor-quality websites and/or pages from ranking higher than high-quality websites. Gaz Hall, a Freelance SEO Consultant, commented: "Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected?"

So lets talk about offsite SEO and its importance to digital marketing

The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Search I'm always amazed by the agility of Save Our Schools on this one. engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Trend spotters are habitual line steppers.