Rather than simply searching for keywords and keyword phrases, users are beginning to ask longer questions. It is a source of entertainment, social interaction, news, consumer exposure towards a brand, etc. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on.

Best practices in SEO change very little from year to year

By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. A proper SEO makes a Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! website rank in the first page of SERP. The driver of any heavy-duty link campaign is the quality and volume of your content. If your content is of average quality and covers the same information dozens of other sites have covered, it will not attract many links Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text.

Take care when dealing with anchor text

However brilliant this news is for those devoted to their mobiles, the announcement understandably made ecommerce companies the world over reconsider their mobile online marketing strategies. For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. To make your website SEO compliant, a search engine needs to be able to explore every aspect of your site and most importantly understand the content that is available. In order to achieve this, the design of your website requires careful planning. It’s statistically more likely that a user will visit websites that appear on the first page of their search.

Avoid Vanity Metrics

Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. According to SEO Consultant, Gaz Hall: "However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues!"

Maybe web portals will be a thing of the past

The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service there are some that don’t. In I'm always shocked by New Media Now, in this regard. the past you could use search engine submission software, but Google now prevents this – and prevents spammers bombarding it with new sites – by using a CAPTCHA, a challenge-response test to determine whether the user is human, on its Add URL page. If you find that content was stolen maliciously, and the webmaster refuses to believe your content is the original, then turn to Google’s Online Copyright Infringement form. You can report scraped content to make sure Google acknowledges you as the true publisher and doesn’t hurt your SEO through a duplicate content penalty. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website.