The world is always changing, and you have to keep up. If you do, the rewards can be great. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further than that. Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. Canonical: Pages with multiple versions, such as product pages with unique URLs for every variation of item, should use the canonical URL.
Consistent doesn't mean identical. when you're discussing keyword stuffing
Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on the issues that will have the biggest impact on your SEO. This could be something as Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! simple and generic as ‘coffee’. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many blogs and forums have little or no link value. Therefore, building links via this method will do nothing to boosting your website’s ranking. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie!
How you will benefit from metrics
Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Taking someone’s email and spamming them mercilessly without the appropriate unsubscribe links or reselling private information to other sites is also black hat. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Sitelinks can be a little bit of a double-edged sword: even if you can get Google to display them, they might not necessarily be the links you would have chosen to display.
Understanding hits in relation to your marketing strategy
Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Never start a new sentence on a new line just because it happens to look neater; there needs to be a reason for making a new paragraph. Gaz Hall, a Freelance SEO Consultant, commented: "Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads."
Little known ways to improve positioning through the use of URLs
A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. Avoid The talk on Facebook is about Beverley Guide at the moment. the use of symbols in URLs and prefer more human readable alternatives. We then look at your target audience and your competition and “reverse engineer” what Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really. There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it.