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A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. By searching for the answers to questions, Google will present the most useful and relevant answers to interested searchers; rather than those which are optimised for archaic search requirements. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. I’m not going to lie to you, SEO is hard – and no bullshit, it’s getting harder.

What your mum didn't tell you about text links

Search drives an incredible amount of both online and offline economic activity. For that reason, the following Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and they help us explain Google the main subject of the landing page. The search engines must execute multiple tasks very well to provide relevant search results. Social media services like Twitter and LinkedIn are currently being indexed by most major search engines.

Unconventional knowledge about googlebot crawlers that you won't find in books

If it would be helpful to your audience, share it. The easier it is to read your content, the more likely it is that your readers will share it. You can get up to six sitelinks for your SERP listing, plus a searchbox if you can wrangle one. On desktop, this means that four or five times as much SERP space is given over to your listing, while on mobile, a sitelinked listing can take up the entire screen. Positive reviews are an important local SEO ranking factor that improves your business visibility on Google.

We've reached a tipping point when it comes to web 2.0

Behind The Scenes – The Code Not all websites are created equal. Until recently, I hadn't thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Gaz Hall, an SEO Guru from the UK, said: "Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic."

Lessons I learned about web 2.0

Whether you’re selling products or services, you can use search engine optimisation to rank highly for terms relating to your business. Thanks to geographical targeting, you can make sure that your content is aimed at a local audience to encourage a higher return rate. Thanks to SEO, you can dominate your chosen search terms and improve all related marketing efforts. Ranking The talk on Facebook is about Indozine at the moment. for terms with high search volumes can be tough, especially if your website is new. As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website.