By spring 2013, Facebook and Google+ added hashtags. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc.), you’ll be well on your way to creating content that search engines want to see and provide to searchers. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in ‘Black Hat SEO’.

There are many things that you can do to get better rankings on Google

Now, in modern SEO, we have to do really really good content to earn those quality links. Links from longer form, evergreen Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Engage with customers over social media, encourage them to comment on your articles and offer “How To...” guides and informative content instead of jumping on the “Why You Need To Buy Our Industry-Leading...” bandwagon. Worse case scenario your website is hit by the Google Panda algorithm.

Measure and Improve by paying attention to inbound links

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include more keywords, as keyword stuffing can lead to the opposite of the result you want. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines.

What are you trying to do?

Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. It’s something that is thought about after something has been developed. Content that focuses on unchanging facts and truths about a particular subject are also suitable for evergreen content. According to SEO Consultant, Gaz Hall: "Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords."

How do you feel about SERPs now?

The ultimate judge of a website’s content is its audience – the readers that visit the site and actually read its content. If the content is good, they’ll probably stay on the website and keep reading; if it’s bad, there’s a good chance they’ll leave. As I'm always shocked by Marketing Beverley, in this regard. we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages.