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Naming your pages with strong keywords provides an easy-to-follow map of your site. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. An agency should help you learn more about your customers, about their online habits and the searches they are making which lead them towards or away from your site. Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope!

Tactics around keywords

Many businesses don’t think about optimizing the description listed under the title of their search results, but that is your one opportunity to provide a compelling marketing message and entice potential customers to click. There’s so much misinformation floating Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! around out there that it’s kind of hard to know what to trust and even people who are basically saying the things that have worked for them, again, it may not work for you in your case. Raw traffic is generally a rough estimate of success to some degree. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big that they slow down the site.

Why your digital marketing strategy should centre around web portals

Evolving user habits make responsive design essential from both an SEO and user experience perspective. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. But to reach those that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. Some businesses don’t like seeing their competition rank highly in the results along with them. But this might not be such a bad thing.

All you wanted to know about text links but were afraid to ask

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues. Gaz Hall, an SEO Expert from the UK, said: "With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there."

Fun with bounce rates for now

You need to take full advantage of the opportunity and capture those leads. SEO Take a butchers at Beverley Guide, for instance. or Search Engine Optimisation is the process of using keywords and relevant clear content to aid businesses move up search engine results pages. Write good original and compelling content with the keywords to help your search rankings. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This helps websites prevent untrusted content or paid links.