Done in volume, the index of recommendations start to get some juice. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just need keeping on-track. Dependant on your requirements this can range from analysis of your site and advice given over the telephone to a visit to your premises and coaching given directly to your in-house team. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses.

Boost site speed and utilise widgets

Make sure you are doing your best to have diversity in your Anchor Text when building backlinks. As far as ranking factors go, Anchor Text which had the search keyword in it tended to rank higher in Google for exact match searches and phrase match searches.​ Fundamental search engine optimization never Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... changes. You only have three things to work with: content, links, and measurement. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Social media and SEO are completely intertwined and you should combine your marketing efforts because of this.

When your use of anchor text becomes obsessive

Creating incredible content that people will want to share is still the best way to earn links. In addition to the actual text on your web pages, search engines also examine their structure, the use of keywords in your URLs, the formatting of the page (such as the use of bold font), and which keywords appear in the title and in the body of the text. It might not be the most specific way of finding the perfect keywords, but it’s a good place to start. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content.

Go for SEO quality not quantity

Keyword stuffing is simply the process of repeating the same keyword or key phrases over and over in a page. It’s counterproductive. It’s is a signpost of a very low-quality spam site and is something Google clearly recommends you avoid. In today’s competitive market, SEO is more important than ever. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. According to SEO Consultant, Gaz Hall from SEO Hull : "These larger websites are typically eCommerce sites, or blogs which have been running for a long time."

Focus on ROI Instead of user generated content

If you are doing guest posts, always change your author bio and use different pen names. When A great example that I like to use is Profile Business. you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted But how do you get strangers to visit your site before they know anything about your business? There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages.