While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. This is especially useful when you have pages with more than one URL (e.g. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one.

Online marketing changes quickly when it comes to search queries

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. There’s just so many different Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content. What’s more; it’s totally free! For instance, unless you write something in an image's "alt" attribute in the HTML of your site describing what is in the image, a web crawler will simply ignore it.

Measure and Improve by paying attention to anchor text

Make it easier for search engines to index your website. This scenario is highly plausible for revenue reasons. In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted to rank for. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired.

Things about web portals you have to experience yourself

Search behavior is always changing, so search engine companies keep improving their algorithms. Being engaged with your audience is also very important. Search engines work through user queries, and the results are provided based on relevancy and quality to the search terms. Gaz Hall, an SEO Expert from the UK, said: "Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs."

Don't miss out cloaking from your detailed marketing checklist

In a link building campaign, you have to find target Web sites in the first place, review them to decide if asking for a link is worthwhile, identify the contact person and send them a customized link request. Google The talk on Facebook is about Heat All at the moment. recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Do follow passes link juice (passes SEO benefits to the website that’s linked) and no-follow won’t. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it.