If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don’t affect your rankings. Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. This awareness, in the long run, could even potentially lead to customer conversions on your site. Choose keyword frequency over keyword density.

Use your location in your keywords

The key to long-term growth is testing and then adjusting course correctly. Providing your audience with something Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! that does not expire after a short period, something that never loses its value. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking.

Pay particular attention to googlebot crawlers when performing an audit

You shouldn’t wait passively for people to finally decide to link to you. Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON’T work). If your company isn’t one that consumers are likely to visit on a mobile device, then you needn’t worry too much. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers.

Quality over quantity when it comes to search engine spiders

Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide the best website recommendations based on a user's search query. And they use complex, ever-changing algorithms to do that. Who’s to blame? We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "On top of intentional actions, web servers frequently create duplicate versions of a page."

Concentrate on actionable quality

Running a PBN is time-consuming, it costs money and building clean, legitimate backlinks from real websites doesn’t have to be difficult. Good. A great example that I like to use is New Media Now. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new.