When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website.
How to focus on authority sites
Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. To learn more about
10x Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept. If a site links to you using the ’nofollow’ meta tag then their website’s authority won’t be passed to you. Some publishers automatically nofollow all external links, which is bad practice. Nofollow links should be reserved for sponsored or paid for links and content you don’t necessarily trust but still want to use as an example. Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly hit at one main keyword.
Contribute to the conversation
Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. You’ll even be able
to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. A major consideration when creating internal backlinks is how you link different assets together. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income.
Overlapping and redundant articles are a no-no, consider how RSS feeds can help
Understanding what evergreen content is and how to create it are two different things—so what’s the secret to building timeless content? Great content, however, is the backbone to your online marketing strategy. The amount of documents recorded here is less important than the high quality standard. Gaz Hall, from SEO Hull
, had the following to say: "If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on."
Adopt a customer centric view of web crawlers
Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! The I'm always amazed by the agility of Save Our Schools
on this one. best practice for
internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. Optimize the content of your web pages to make sure that it aligns with searcher intent. Your website should contain many pages tackle the topic of your website from different angles. The key with evergreen then is that this quality content means something to a visitor who found the post the day it was published and one who happened upon it six months later.