Focus on performance, user experience, and local search

Once all of your on page elements are fully optimised including but not limited to your Meta Titles, Meta Descriptions and H1 Headings, you need to start thinking about link building. You may have heard people dismissing this aspect of SEO. Some people have been penalised for not doing it …

more ...

Random musings on long tail search

Refresh the post if needed. Update any images and links, add new information if available, etc. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile …

more ...

Start simple, but don't forget citations

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. When a search query is being typed, the search engine looks …

more ...


Some websites are not as good as they seem

Put simply, copywriting is writing to persuade, convert, and sell. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site will have on Google and other major search engines. Local hosting will also typically help reduce …

more ...


Having fun with web portals

However, not all content is indexed. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the …

more ...

Don’t forget about link exchanges

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. A …

more ...

Unlocking the mystery of keywords

The structure of your URLs can also help search engines to better understand your website content. If you can alter the URL so that, for example, it includes the name of your website, you should make use of this. At the beginning of a search, searchers narrow their queries, and …

more ...

Use organic outreach along with LSI to make a difference

According to Google, featured snippets especially helpful for those on mobile or searching by voice. The anchor text and destination address are specified separately in a hyperlink. Maybe a little bit of content writing. Reciprocal linking; again, it’s against Google’s guidelines to excessively link your site with others …

more ...

Search engine health checks should look at sitemaps

Be sure to explain early why people should be reading your post – in the beginning of your description tag – to make sure surfers actually get to see it. Internet marketers pursue different techniques both on and off of their websites in order to rank their pages high in terms of …

more ...

The broken link-building method aided by scraping

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Some businesses don’t like seeing their competition rank highly in …

more ...

Understanding indexed pages

They go the distance, train, research their enemies’ capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and …

more ...

Focus on ROI Instead of user generated content

Done in volume, the index of recommendations start to get some juice. WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which …

more ...

Why has reporting been so popular?

This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. Sites that aren’t optimized for user intent and mobile SEO will fail. Google looks heavily at the quality of your content …

more ...

Random musings on link bait

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …

more ...

Localize your content for a better experience

In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. If you want to use your SEO campaign to truly and accurately speak to …

more ...

It’s a win-win strategy with an emphasis on webmaster tools

Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the …

more ...

Fun with RSS feeds for now

If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Your users need the structure …

more ...

More importance is given to metrics

If none of those works for you, then perhaps it’s time to consider that there might be a problem with the recipe. We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your …

more ...


Remember that landing pages make the web go round

Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. Searcher intent is defined as the intent with which a user conducts a search, meaning the information that users are searching for. Among many factors …

more ...

Headings and SEM

Like any disease, it’s best to catch a negative backlink campaign before it spreads and wreaks havoc on your website. Without proper monitoring, it might take weeks before you realize the drop in traffic and rankings was caused by suspicious backlinks harming your SEO. The longer these spammers have …

more ...

Expand your plugins as necessary

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

more ...

Lessons I learned about web 2.0

A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. By searching for …

more ...

Things you most likely didn't know about keyword density

Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons. Although long-tail keywords will generally receive fewer searches than their shorter, simpler alternatives, they are much easier to rank for and are likely to …

more ...


Time to Do The Research

One feature that many people seem afraid to utilise in their blog posts tends to be headings. But social didn’t bother with this model. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that …

more ...

Mobile and SEO

Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Once you have completed your initial keyword research, review your …

more ...

Be clear, truthful and accurate when it comes to local search

Google wants to see that people are spending time on your website and the best way you can ensure this happens is by making content that people want to read. Moreover, you need to ensure that that content is presented in a way that encourages people to stick around. Lets …

more ...

Be mindful of walled garden sites

Head Keywords – Head keywords are usually of one word and are practically impossible to rank for unless it’s a brand name. If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer …

more ...

Analyse your existing offsite SEO

Contextual link building is the quickest way to boost your site’s search performance. Search engine optimisation is a long-term marketing strategy that works to improve your business’ visibility in search engines like Google, Yahoo and Bing. Google hasn’t spilled all its secrets regarding how it gauges domain authority …

more ...

Meaty meta descriptions may affect your SERPs tactics

Using hidden text or hidden links is a black hat technique that can result in penalties. Make sure that any SEO techniques used by the team of SEO specialists (either in house or an agency you hire) are all best practice techniques. Google's Penguin algorithm is designed to combat spam …

more ...

Consider duplication at the inception

Semantic search attempts to improve accuracy of search engine results by understanding the user intent and context of the terms as they are used in a query (1). If you have just created your website, the chances of getting fast and natural links are almost zero. It’s one or …

more ...


Learning about sitemaps

There is some truth to this, but there is certainly a lot more to SEO. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a …

more ...

Unlocking the mystery of googlebot crawlers

The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. Sharing pieces of content, regardless …

more ...

The infamy behind local search

We all started out as novices at one point; if you encounter one, be encouraging! Imagine your content as a scrumptious dish you are trying to cook that will appeal to not only users but also Google. As technology evolved, the use of keywords by search engines has become obsolete …

more ...

Creativity can take courage

The most important thing to remember is the purpose of nearly all online advertising is to get your website to the top 3 pages of the search engines so that when someone is looking for what you sell or offer your page shows up. The number of people utilizing a …

more ...



Don’t forget about nofollow links

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Sometimes the type of trust issue you’re faced with is related to reputation or branding. Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read …

more ...

Can dynamic pages really make a difference?

This process of archiving information on web pages is called indexing, because pages are organized into an index based on keywords relevant to each page's content. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what …

more ...

Bucket brigades based on gateway sites

It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a …

more ...

Make sure your SEO checklist includes reporting for best results

They take all the uniqueness and personality out of your website. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your …

more ...

Be clear, truthful and accurate when it comes to text links

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

more ...


More importance is given to rankings

In days of yore, SEO agencies would take on a client, create a website, copy and paste a deluge of keywords at the foot of all its webpages, and make it magically disappear by turning the copy white. I always encourage my team to read industry blogs and books to …

more ...

The secret behind domain authority

Likewise, search engines trying to interpret invalid HTML may misunderstand the content of a page. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Our job as website publishers …

more ...

Aligning your goals in relation to googlebot crawlers

Google Analytics is a very complex method of evaluating your site and ranking it. These metrics include Impressions, clicks, average position, and click-through rate. They always go on and on about the potential advantages and very, very rarely offer any practical advice on how to set up and manage your …

more ...